In direct contradiction to the reason behind the tanning process – the very fact that it is designed to preserve the fur - after many years of use these garments will eventually dry out and begin to deteriorate. So statements made about fur coats being handed down from generation to generation aren’t entirely accurate. Nevertheless, in some sense of the word the fur is “returning to nature”, although in an entirely unnatural way i.e. in the form of a coat. In reality, it’s laughable to think that anyone would allow the coat that cost them, their parents or their grandparents in the region of $6,000 to be BURIED, so it is most likely going to end up in landfill. What a waste, literally, of an animal’s life for their fur when it will eventually get thrown out.
There are plenty of other materials available to consumers which are far more ecological, and if we ever admitted that other materials are as durable as fur, then we would be doing ourselves a disservice. The reality is we need you, the consumer, to believe that the product you are buying is ecologically and ethically acceptable.
In pursuing this marketing strategy we have been able to target first-time and younger buyers, swamping the market with cheap fur trim. One of our biggest tasks here was convincing consumers that fur trim only consists of "leftovers" from the production of full-length coats, suggesting they are aiding the recycling of waste. The truth, however, is that animals are bred, killed and skinned specifically for fur trim – it is not a bi-product. In fact, at least one animal dies for each piece of fur trim or fur accessory, and more animals are killed for fur trim than for full-length coats. On occasion, unsuspecting consumers may even be buying fur trim made out of domestic dog or cat fur, which we have imported from the Far East. We won’t tell anyone if you don’t.